Insys Therapeutics is the only drug marketer whose top executives were jailed as part of the opioid epidemic. The fallout from the company’s cash-for-scrips strategy that made it a Wall Street favorite reverberates today.
With two weeks to go in the year, Alec Burlakoff dashed off an urgent email to sales representative Daniel Tondre.
Tondre was assigned to a pain specialist in Sarasota, Florida, who was one of the most prolific prescribers of the potent fentanyl spray called Subsys. And Insys Therapeutics sales executive Burlakoff wanted the doctor, Steven Chun, to prescribe more of the addictive and potentially deadly drug to meet his company’s goal.